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CBS FREE Webinar

CBS are delighted to present a FREE Webinar 'How to Cut it in the Media' on the 24th October at 7pm. This webinar is in partnership with PRASIS, BAPRAS and Surgery International.

 

This informative webinar will provide you with practical tools to protect your reputation in the media; both traditional press (newspapers, magazines, broadcast) as well as on social media platforms. We will be covering ways to maximise positive exposure, tackle any negative online reviews, and the session will also provide some basic training for dealing with journalist requests and reactive enquiries.

 

Whether your objective is to secure positive exposure for your work, or simply avoid and tackle any negative coverage, this interactive and light-hearted Webinar will offer practical tricks of the trade; do's and don'ts; and reveal the 'Holy Trinity' of Public Relations - the golden standard in healthcare publicity.

 

Speaker Information: 

Tingy Simoes is Founder and Managing Director of Wavelength Marketing Communications, and is the main Press Manager for the Confederation of British Surgery. Her experience spans the breadth of plastic surgery and aesthetics; medical devices; diet and nutrition; dentistry; skincare and ophthalmics, among others. Clients have included the British Association of Aesthetic Plastic Surgeons (BAAPS); the British Association of Plastic, Aesthetic and Reconstructive Surgeons (BAPRAS); the Royal College of Surgeons of Edinburgh (RCSEd); FacialPalsyUK; the European Society of Plastic, Reconstructive and Aesthetic Surgery (ESPRAS); the London Eye Hospital and numerous private clinics, medical device manufacturers and charities. Her agency won the Public Relations Consultants’ Association (PRCA) award for Crisis Communications, and she’s the author of the first-ever PR manual for professionals in cosmetic surgery and medicine, ‘How to Cut it in the Media’.

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CBS are delighted to present a FREE Webinar 'Applying human factors to improve personal performance and teams working in surgery' on the 13th November at 7pm. This webinar is in partnership with PRASIS and BAPRAS.

The aims of the webinar include:

  • To give an overview of error and how it is often multifactorial in origin.
  • To highlight the important of looking after oneself and the wider team every day.
  • To be aware of the importance of effective communication, situational awareness, the effects of distraction and lowering authority gradients in the dental team.
  • To recognise signs of burnout in yourself and the team.

Learning objectives: 

  1. Recognise that error is common and 'normal' in everyday life and clinical dental practice.
  2. Optimise individual and wider team performance for better patient care.
  3. Awareness of some important factors that can lead to error including poor communication, multitasking and distraction.
  4. How to look out for signs of burnout in ourselves and team member.

Learning content:

  1. Brief overview of error in healthcare and how common it is (1 in 20 hospital admissions has some form of error). 
  2. How optimising how our own performance (eating, drinking, importance of breaks and rest, emotion) improves safety.
  3. Explore surgical team working - the importance of briefing, what is effective and good communication, how to build individual and team situational awareness, effects of distraction and lowering gradients in the dental team.
  4. A brief overview burnout- recognising it and work life balance and ways to help wellbeing for the surgical team.

Speaker Information:

Professor Peter Brennan is a Consultant Oral and Maxillofacial Surgeon in Portsmouth, specialising in head and neck oncology with a personal chair for his research and education achievements, He has over 800 publications, with 80+ on patient safety and human factors. He is a committed trainer and educator. Peter won the Association of Surgeons in Training (ASiT) 2022 Silver Scalpel Award – the most prestigious accolade across all UK surgical specialties for training excellence.

 He has edited 10 specialty textbooks including the definitive 2 volume Maxillofacial Surgery and is also Lead Editor of Gray’s Surgical Anatomy which receives worldwide acclaim.

Peter is interested in human factors (HF) and patient safety, and has established unique collaborations with airline pilots, National Air Traffic Services (NATS) and the Royal Air Force Aerobatic Team (Red Arrows) amongst others. His work improves practice across surgical and medical specialties and includes reducing hierarchy, enhancing team working and raising awareness of many personal factors to reduce medical error. 

In 2019, Peter was awarded a PhD entitled ‘Applying HF to Improve Patient Safety.’ He works with the Royal Colleges, GMC and others to help improve patient safety and better teamworking. He promotes equality and training at every opportunity and has been awarded many national prizes and awards for his work.Register NOW

 

Come and visit CBS representatives at the following conferences and events:

Come and say hello at any of these conferences! Drop by to meet our team and to explore the benefits of joining CBS. Whether you're seeking to share your insights, join CBS, or simply would like a friendly chat, let's connect. We look forward to seeing you there.

Vascular Societies' Annual Scientific Meeting 

The Vasular Societies' Annual Scientific Meeting 2024

27th - 29th November - Double Tree by Hilton Brighton Metrople

For more information

BAPRAS

BAPRAS Congress 2024

4th - 6th December, ICC Wales

For more information